WotC Just Doesn’t Get D&D Anymore

I don’t know who is running the WotC social media, but they clearly do not understand D&D or the people who play it. The latest “Life of a Showgirl” post is not just a bad idea. It is another brick in the wall of corporate cluelessness they have been building for years.

Supposedly this was meant to be a clever Taylor Swift nod. Instead, it came off like the kind of “fellow kids” pandering that makes you physically cringe. Over a thousand comments later, the fans have made it clear they are done with this garbage. And honestly, so am I. 

I do not understand why they keep doubling down on this bizarre direction. It does not even resemble D&D anymore. The marketing team seems to think a TTRPG brand should be run like the X account for a chain restaurant. At this point it is just laughable.

The sad thing is, social media could be amazing for this game. Show cool minis. Share art that makes people want to play. Post DM tips from real fans. Highlight adventures and characters that actually feel like D&D. Instead, we get this bizarre parade of brand safe trend chasing. It is hollow, and everyone can see right through it.

Wizards needs to tear this down to the studs and start over with people who actually get D&D. People who know the culture, the history, and the fan base. People who do not have to fake enthusiasm because they already live and breathe the game.

Until that happens, every post will be another reminder that the people in charge of D&D’s voice have no idea what they are doing. The more they talk, the more players stop listening. The dice are in your hands, WotC, and you keep rolling 1s.